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Dairy Queen Miracle Treat Day Scheduled August 9, 2007
LEXINGTON, KY (July 30, 2007) –When is a mass of summer blizzard activity a good forecast? On Thursday, August 9, because it’s not about the weather; it’s about helping kids in need. That’s the day Dairy Queen® will host the second annual North American "Miracle Treat Day" to benefit Children’s Miracle Network.
During Miracle Treat Day, Dairy Queen and DQ Grill & Chill locations in Lexington at Virginia Avenue, Lansdowne Drive, Palumbo Drive, New Circle Road and Versailles Road and in the communities ofHindman, Richmond, Georgetown, Nicholasville, Winchester, Hazard, Mount Sterling, Corbin, Barbourville and Bowling Green will be raising money for Kentucky Children’s Hospital, a Children’s Miracle Network hospital.
Instead of snow-filled blizzards, Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day including the August Blizzard of the Month, Oreo®.
Miss America 2007, Lauren Nelson, a national goodwill ambassador for Children's Miracle Network, will serve as honorary spokesperson for Dairy Queen’s Miracle Treat Day. Nelson, an aspiring Broadway actor, is a student at the University of Central Oklahoma. Miss America titleholders have been involved with Children’s Miracle Network, visiting hospitals and helping with fund-raising activities, since 1989.
"With my love for children, I am proud to be spokesperson for Miracle Treat Day, as I know this event will do so much to help children all over North America," said Nelson.
Dairy Queen has been a supporter of Children’s Miracle Network since 1984, raising more than $59 million during that time.
"Miss America is such a positive role model and her visits are so inspiring to the children and adults she meets during her reign," said Michael Keller, chief brand officer for International Dairy Queen. "We are proud to have her as our honorary spokesperson. We set the stage last year with help from her predecessor Jennifer Berry when we raised more than $3.3 million during Miracle Treat Day. We look forward to topping that this year."
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